“In general, the title is read five times more than the body of the article! ”
David Ogilvy the “father” of publicity
Think of the following aspect: if the value of an article is £100, then the title value is £80.
We are living in an increasingly congested world of media, newspapers, magazines, blogs and we are constantly assaulted by new information that is struggling for a part of our time. We need to get out of the way, but what can we do ?
Obviously, when it comes to creating content and writing articles, the most important aspect is the title of that article. And no, you’re not going to lose audience if you don’t write “bomb” in the title.
Start and finish the article with the title.
It is a simple piece of advice but that will bring you many long-term benefits. Normally most of the time you will spend writing the content of that article. If you don’t have an excellent title most of your work will be useless. The title must be representative of the article but, more importantly, it has to make the reader want to read the rows written by you. So do what you have to do: Do not publish an article until you are convinced that you found the best and most appealing title.
Many content creators write the title, after which they conceive the article and that is all. But, you will find that after writing the content, it will be easier to get a title that will seem better than the one you put in the beginning. That’s because that after you have written the article you can summarize it knowing what the most important parts are.
So, start and finish the article with the title.
It is obvious that there is no universally valid way to create successful titles, but you can confidently use the following formula in many cases:
BOOST or NUMBER or QUESTION + ADJECTIVE + RELEVANT PHRASE or KEYWORD TRACKED + PROMISE or FACT .
BOOST is a word or phrase that should push the user to make an action or generate the necessity in the mind of the reader. It generally fits in the case of articles that want to present a product or a method or a guide. The correctly used BOOST induces the impression that the user will receive something practical from that article.
For example: You can…. Try to…, Read how to…, See how you can…, Find out which is…., etc.
QUESTION is obviously a short question addressed to the user.
For example: How to… Which are…, You know that…, etc.
ADJECTIVE is a feature that you assign to the keyword and generally have to attract or create the impression of a plus value. Most people are lazy, or they want to read about something special.
For example: How to…. without effort……, or 10 special ways to…., Learn now…. Very useful…, or Incredible ways to… .
The RELEVANT PHRASE or KEYWORD –this is the phrase or word that best describes the content of your article. Try not to use a lot of words.
For example: How to train a cat effortlessly… or, 10 incredible ways to loose weight or, (how to) loose weight (i) effortlessly eating these vegetables or, the most important advice to (to) paint the walls evenly, etc …
Promise or fact –it is a promise made to the readers or evidence brought in support of the claim in the title.
For example: How to train a cat effortlessly in a week or.. How to lose weight without effort eating vegetables in three weeks or how to earn a million in a day without working or how to enrich yourself easily in a month reading newspapers etc…
Depending on the chosen words, the order of the formula may differ. For example, we can have question + keyword + adjective + promise.
(You know the 7 most beautiful women any man would want?)
An important aspect when you implement the above formula is to try not to have a very long title. If you intend to have your article appear on Google then consider that the maximum length should not exceed 65 characters. All characters that are over this number will not appear on the results page.
There is no penalty in this respect (from Google), and it is possible that some readers even click to see the full title, but in general it is preferable that in search results the complete title to be displayed.
Another aspect you need to consider is that you should not apply all the elements of the formula above. You can spare any of the elements mentioned and create super-appealing titles. Remember there is no perfect formula, so experience and see what is your audience best reaction.